Forming strong relationships with customers is key to the success of a company. Customers’ trust is a business’s intangible asset. The same is true of the electric appliance business. If you want to attract new customers and increase customer retention for your business, then you can work on building customer trust. In this article, we will provide a list of key steps that you can take to gain customer trust.
1. Be transparent
Transparency is essential to maintaining customer trust. It involves being open and honest so that customers can understand the actions of your company. Even though it is scary to be transparent, being transparent is ideal for your business growth and long-term development.
Being transparent with your customers entails building a culture inside your company. The culture of transparency help businesses set themselves up for success. It ensures the provision of information on products and services pricing and timelines for a realistic delivery of a service or product. This complete honesty with clients helps in increasing levels of customer retention and meeting their goals, leaving them a happy lot.
If you are a restaurant owner, don’t be afraid to let your clients into your kitchen. The fear that letting clients in will worsen the situation is not anymore since many researchers suggest that giving transparency a chance leads to the improvement of everything and helps in building trust. Allowing your client, to once in a while, view the procedure and the process used to come up with those amazing food and that equipment like your carefully-choosing refrigerator that keeps the food safe and fresh means allowing your clients to weigh your hard work and innovativeness applied in production.
2. Offer Excellent Customer Service
1) Understand your customers
The most important rule in providing excellent customer service is to get to know your product or service and your customers as well. On the one hand, you should know every aspect of the product or service you are selling. Ideally, you will be able to discuss its features and uses. For example, if you recommend a microwave oven to your customers, you need to gain their trust by definitely showing your customers the advantages they get from using your product or service and troubleshooting anything that is not working correctly. On the other hand, providing great customer service means knowing who your customers are and what they want. When you have a better understanding of your customers and what drives them, you’ll find it easier to offer them the personalized customer service they need. As for how to understand your customer, I will mention it later in the part titled Ask for feedback.
2) Respond timely
Another factor in good customer service involves the timeliness of your responses. Customers appreciate a speedy response to their inquiries, especially when they have a time-sensitive request. For good customer service, try to return all phone calls and emails within 24 hours and let them know how long it will take you to assist them.
3. Ask for Feedback
And yet it’s a gift to know what people are really thinking about you. This is true in all realms of your life, especially for your business. Asking customers for feedback benefits your business by providing data that can shape the way a business serves existing customers and attracts new ones. Feedback offers you an opportunity to improve your products or services.
There are plenty of ways to ask for customer feedback, especially through digital methods:
1) Send an email
Requesting customer feedback through email can be an effective way to connect with consumers. One way to reach out through email is to Include a survey. Surveys provide structured response templates with quantifiable data.
You can also collect open responses in your email. This kind of response can provide you with detailed information about customer choices and habits.
2) Use a pop-up survey
Ask for feedback immediately after a customer experience like a live chat or an online purchase. Pop-up surveys can take the form of a rating where customers choose the number of stars to assign to their experience. Surveys can also consist of a numerical choice where the customer chooses a high or low number with the option of adding a comment. Pop-up surveys are a fast and quantifiable way to ask for customer feedback.
3) Add a poll on social media
Companies can use their social media channels to ask for customer feedback. A quick poll where followers simply click options is a great way to gather data. Keep social polls short and easy to answer.
In an age where consumers have unprecedented access to information and a massive platform to air out opinions and grievances, generating and maintaining customer trust and confidence is essential. So Try everything in your power to serve, delight, and empower your customer base.
