If you want to impress your customers, then you have to give them more than what they usually get from other businesses. If you’re a brick-and-mortar merchant, here are some tips to impress them and further keep your customers coming back.
Store Setup
To impress your customers when your enter the store, and what functions the store should perform, and then list functional areas and items needed to display and/or to use. Plan out how you will use each square foot of floor space. Plan for fluid flow. Make sure that workers and customers can easily move about in the space. Make a drawing of the space with precise measurements.
Before signing a lease, be sure you understand all the rules, policies and procedures related to your retail store location. Consider every tiny detail of your store. You can affect a customer with even the smallest sticker. Imagine that you are one of your future customers, and consider what would make you more comfortable shopping in this store. Then you try your best to realize them.
Use eye-grabbing signage
If your shop is in a busy location filled with distracted shoppers or if people aren’t stopping to look at your windows, try adding additional elements to grab their attention.
Please pay attention to those regulations regarding signage. Contact the local city hall and zoning commission for information on regulations regarding signage. There may be limits on the size and imagery used in signs that advertise your business. Ask about any restrictions that may affect your retail operation and any future planning that could change traffic
After you know the regulations well, you can choose signs that pop. Another option is to use signs to spotlight any promotions or offers that you’re running. To do that, you need to go beyond just sticking a “SALE” poster on your door or window. Instead, you could set up a sign right outside your door to advertise your latest products.
Keep up with the seasons
If people are gearing up for the back-to-school season, make sure your store visuals reflect that. Or, if a particular season is in full swing, come up with relevant themes to use in your decorations. The product you display needs to keep up with the seasons. For example, with summer being on, many people or families choose to spend several days at camp, experiencing a totally different lifestyle. When they go off-grid, a gas refrigerator is an ideal companion to keep the food and drinks cold and safe. It also could make a perfect RV/caravan refrigerator during long road trips, switching between electricity and LP gas and catering to customers’ needs of using propane or a generator. In this case, gas refrigerators can be the right products to highlight.
Go beyond selling products
Physical products are your bread and butter, and they should certainly be a focus in your business.
That being said, you need to remember that consumers today can order physical products from just about anywhere, thanks to online and mobile commerce. For this reason, your store needs to go beyond just selling physical products and also deliver experiences that people won’t get online or on their phones.
1. Employ the right people
A positive attitude has the potential to transform everything. If you’re meeting the client for the first time, put on your most affable personality, but maintain an air of professionalism.
Good employees are the key to developing a good reputation for your business. Your employees are the face of your business and the main point of contact for customers.
Having friendly, efficient and happy employees with good customer service skills will give your customers a positive experience and ensure they are more likely to return.
2. Show your appreciation
Customers who feel valued are more likely to be deeply impressed, come back again and recommend it to others.
There are many ways you can show your gratitude, from a personal phone call to a written thank you note or a special reward, such as an extra product or a discount.
When they are in your store, you can serve some food and drinks. There is no need to set up an on-site cafe, but you could start serving finger food and drinks.
Brick-and-mortar shopping, in many ways, is a relaxing and entertaining activity. People head down to retail stores with friends and family because it’s fun to shop with their loved ones. In some cases, shoppers choose to visit physical stores because they want to interact with real people and have back-and-forth conversations about products.
With that in mind, it’s a good idea to impress them and keep them coming back by improving brick and mortar experience.
