Microwave ovens have been a standard appliance in many home kitchens for nearly 50 years, Surprisingly, they are still viewed as space-age technology in some circles.
The microwave oven market is segmented by type, along with the application. This article is to analyze the microwave oven market from the perspective of the type to help microwave distributors decide which type of microwave to purchase.
The most common types of microwaves include solo microwaves, grill microwaves, convection microwaves and air-fry microwave ovens. They also come in a range of forms and sizes, from small models designed to sit on a countertop to larger ones that can be mounted over the cooking range or built into walls or cabinetry.
An overview of the segment
Solo microwaves are the most basic of the three, but they’re expert defrosters, heaters, and even cookers. Grill microwaves, as their name suggests, have an additional internal grill element. Modern microwaves are featuring settings for convection cooking, grilling, steaming, and more.
Of these types, modern microwaves mimic traditional ovens most closely and some even boast specialized functions like steaming and even yogurt-making. This kind of microwave has all the attractive features— it’s very high-tech and futuristic. It’s also exceptionally quiet, and it allows you to change the beeping noises that let you know your food is ready. Even the door closes smoothly and quietly. Even better, this model offers an air fryer function which eliminates the need for a whole separate appliance and gets your food much crispier than a regular microwave could, and a convection bake function. This machine’s versatility means it can do the job of several appliances in one, which could make it worth the high price tag.
Which type is more popular
Reheating and warming up residual food is the first thing to expect of a microwave. In some markets, like those in Asia and Africa, consumers like to reheat foodstuff that has been made earlier. Further, the product must not be too complex to handle as the average homemaker is just getting used to electronic gadgets and hence, would not be able to adjust themselves to too fancy products.
According to the SMEA market feedback, Over the Range microwave oven is quite welcome by the market. This type of microwave is big enough for a whole family, and there is a child lock, multistage cooking program –popcorn, potato, pizza, frozen dinner, and reheat, — but it’s simple.
This microwave is performed particularly well with frozen meals. It heated room temperature water to 203 degrees after two minutes.
That being said, this type of microwave can meet the basic requirements with a performance that won’t disappoint.
However, it takes up counter space. Then here comes another question — installation type and location in the kitchen.
Each type of microwave can vary in its placement within the kitchen, whether they’re built into a wall, installed above the range, or freestanding.
Countertop microwaves are the most common and generally the most affordable. A traditional countertop microwave is a freestanding unit that is usually placed directly on the kitchen counter. Another big benefit: if you need to move, they move with you.
Countertop microwaves are some of the most popular models, and there are many options to choose from. People like them because they don’t require any extra installation — simply unpack the box and plug in the new appliance. You can move them around as needed, making them a top choice for renters. Countertop microwaves are also a good option if a kitchen isn’t designed to accommodate a mounted or built-in microwave.
The main downside of countertop microwaves is that they take up valuable counter space, which can be frustrating if it is a small kitchen.
Microwave ovens also come in a built-in and over-the-range style. Built-in and over-the-range models cost more, usually need a professional installer and they’re more likely to stay with your home, even when you leave it. However, they can save your counter space. The built-in features the sensor cooking technology. The sensors detect when the food is done and automatically turn off the unit. These microwaves also feature a convection fan that enhances baking and cooking. Over-the-range microwaves are a combination of a microwave oven and a range hood. An OTR microwave will make a great choice if the smaller kitchen is without a range hood.
The best microwave oven for your electric appliance store is one that meets your specific needs. And since countertops, built-in and over-the-range microwaves, as well as microwaves of different functions are designed to meet different needs, each shines in its way. When you make the decision, you can do a competitive analysis and create a plan to differentiate your offering, attaching importance to others’ experiences and historic market performance.
