As temperatures rise across the Northern Hemisphere, refrigerators and air conditioners are becoming essential for consumers. As a result, the demand for refrigerators is increasing rapidly. For electric appliance store owners, this is an opportunity to advertise your store creatively. There is much more involved in selling home appliances than just having the best appliance. Creative advertising can make prospective customers aware of your business and provide an incentive for these customers to visit your store. The strategies below not only target a wide market of first-time buyers but also aim to open up a wide market for more demanding “upgrade customers” looking for technological innovations in home appliances.
Content is king
Content marketing is an excellent way to get your brand and message in front of the right people. Whether it’s B2B or B2C, one of the most important aspects of creating content is building trust and nurturing leads with educational assets. While it may seem basic, creating relevant, authoritative, and educational content for your audience is rewarding. You can educate your audience on the appliance you’re showcasing and provide them with facts about your appliance and other well-known brands with the same type of appliance.
To put the content in front of more people, the primary approach is to attract organic traffic to a website by improving a site’s SEO. But once you have the strategy and content in place, you can increase its reach and engagement by paying for the content to feature on relevant websites. Paid advertising can help increase the ROI of content marketing.
Social Media
Social media isn’t just a tool to gain exposure, and it also helps to endorse your store. You can link in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to connect with your consumers more directly. Remember to keep your stream updated frequently. A dormant, abandoned blog is useless.
Besides, please attach more importance to videos. We have to face the facts and understand that as people we are visual learners, observers, and watchers. Making videos on your Instagram and Facebook accounts will greatly increase traction compared to a regular post, and posting tutorials, documentaries, behind-the-scenes footage, and how-to videos on your Youtube channel will help interact with and educate your audience. So use more videos.
Create a loyalty program
A loyalty program is a reward program a company offers to its customers who frequently make purchases. Since it costs 5 to 25 times more to acquire a new customer than it does to retain an existing one, loyalty programs are a popular type of promotion and a great way to keep people coming back for more.
When you create a customer loyalty program, it should be fun, and ultimately, deliver value to your customers.
Perhaps customers can get points and redeem rewards. Maybe they have to play a game to get points. Either way, they’re more likely to keep coming back.
People like to have fun and this will help them create a connection with your brand, which is important to retaining customers.
In fact, studies show that customers who have an emotional connection to your brand tend to have a lifetime value that’s four times higher than your average customer. These customers spend more with your business, and therefore, should be rewarded for it. After all, you need them the most.
Whether you’re a new or established business, you should consider creating a loyalty program to boost repeat customers.
Customize Your Marketing Messages
It is a preparatory step that you personalize your message to your target demographic, greeting them by their first names in your marketing campaign emails or when they comment on your Facebook post. Personalization is a strategy that increases relevance and engagement, which ultimately drives trust and sales.
What’s more, you need to know what they want. As a kitchen appliance store owner, what does your consumer want from a kitchen appliance? Reliability? Style? Maybe extra helpful features? Whatever the case may be, knowing what your consumer wants and portraying that in your message is important. If you use information about your customers that they don’t realize you have, or without getting a clear picture of their wants and needs, the odds are good your efforts will backfire and you will alienate them.
At last, you can include more customized characteristics in your message, through a distinctive design and content.
As you carry out the start steps, be careful not to lose sight of why you’re opening your kitchen appliance business in the first place, and keep vigilant of what is happening around you. That is, remember the passion that inspired you to launch your business, and make potential customers know about your business and provide an incentive for these customers to come into your store.
