A display fridge can be a great marketing tool, as it allows you to showcase your products in an attractive and enticing manner. This can help attract customers and increase sales. If you own a small café or baker then it is important to choose the correct type of display freezer to house the products you have for sale.
What factors to consider before buying a display fridge? We have put together a list to help you choose the fridge which best suits their needs and requirements.
Perfect Display
There are many types of display fridges, such as an open or closed display. An open display allows customers to easily access the products, but it can also result in more energy consumption. A closed display, on the other hand, can help maintain the temperature and reduce energy consumption, but it can also make it harder for customers to see the products.
But the first requirement for a display fridge is a perfect display, which lie in two layers of meaning, the first its good-looking appearance, and the second its appropriate location. You need to select one that fits in with the decoration of your business. It occupies such a large area that it must be a decoration in your store instead of mere equipment. Besides, the location where you want to install your display fridge is crucial. You need to perfectly map out how your display fridge! Think of your fridge like a normal display and decide where it will serve both your customers and business best. Some display fridge manufacturers, like Smeta, can customize the design with your brand logo as you require, which is a good way to strengthen identification.
Energy efficiency
Look for a display fridge that is energy-efficient, as this can help you save on electricity costs over time. Energy Star-certified models are a good option.
Capacity
You need to have a very clear idea of how much food or drinks you will need to store inside your display fridge. Will you need a unit with just one door, 2 doors, or a 3 door display chiller? Generally, the capacity can be estimated based on the number of glass doors the unit has. However, it is important to know how many products a certain model can hold at a time because overstocking it can negatively affect its efficiency and visibility.
A display fridge is a perfect way of showing off your best stock, giving it more chance of being swept off the shelves by customers. You can be given full freedom to display your wares in an aesthetically pleasing way, adding some extra flair to your business décor. By arranging your fridge in a way that is neat and organized, your customers are more likely to quickly distinguish which products are housed in what section, adding to a seamless shopping experience.
You can’t overload your display fridge, and you’d better not underload it. If you buy a 3-door display chiller when in reality you don’t have that many products to store, you will end up creating a look as if you have run out of the products that you need to sell, and that is never a good sight for customers. It leaves an impression of a disorganized and not-well-equipped store. Furtherly, larger capacity means larger volume. So It is important to evaluate and measure the space of the place so that you can purchase the exact unit that can be placed within it.
Shelving Options and Lighting
The number of shelves will also determine the amount and size of food and drink products you can display to your customers. You can check with the stock which comes with numerous shelving options.
Glass shelves allow for maximum visibility of all your stock. This is made possible because light can more easily pass through the display case compared to one that has solid shelving. Tiered shelving is another choice we offer so you are sure to find something to suit your needs.
Choose a display fridge with good lighting that highlights the products and makes them more appealing to customers. If your customers cannot properly see your stock, then they cannot be expected to buy them. With the correct lighting inside your display fridge, you can massively increase the chances of someone making a purchase. LED lights are a good choice as they are energy-efficient and have a longer lifespan.
Buying a display fridge is a big investment for your business, but it can be an extremely valuable investment. Think about why you may need a display fridge and how it could benefit your business. If you are determined to buy a piece of display refrigeration for your business, you must opt for a piece of reliable commercial equipment. Smeta display fridge is designed specifically for use in tough environments and for heavy use, fully tried and tested to guarantee performance and efficiency under even the harshest conditions.
